Cosmetic Packaging: A Comprehensive Guide
Cosmetic packaging is a critical element in product design. It serves functional purposes while allowing brands to stand out on shelves. This guide overviews primary and secondary packaging, considerations when selecting packaging, budgeting, printing methods, and design tips. Primary and Secondary Packaging Primary Cosmetic Packaging Functions Primary cosmetic packaging houses the product. It contains information like ingredients, directions, and expiration dates. Primary packs protect the formula, provide barrier functions, and avoid degradation. Common forms include jars, tubes, bottles, and droppers. Secondary Cosmetic Packaging [...]